关于 MEJE WORKS

A Studio That Builds
Worlds

IP STRATEGY · K-CONTENTS · FANDOM DESIGN

MEJE Works is a worldbuilding-strategy-driven IP consulting studio.
Through global expansion of K-content, fandom system design, and transmedia storytelling,
we architect the language of IP and build the structure of worlds.

概览

公司概览

crew@meje ~ cat company.info
公司
MEJE Works Corp.  (주)메제웍스
成立
2021年11月2日
代表
Kim Dong-eun (김동은)
事业
Worldbuilding Strategy 咨询 · IP Planning · K-Content 粉丝设计 · AI翻譯方法论
地址
韩國首尔特別市江南区驛三路217号合同大厦503室
联络方式
Contact@meje.kr · 0507-1420-1205

沿革

公司沿革

crew@meje ~ git log --company --oneline
2025
Launch of idol IP fandom activity "Vannee World" Servicing 43 countries · 100-day season successfully operated · 41% DAU conversion K-POP粉丝平台驗证成功
2024
Gravity Worldview Library & Worldbook development Built worldview library system for the Ragnarok IP AI-based real-time user activity analysis system patent filed
2023
Gravity Ragnarok IP expanded worldview production Invited lecture at Samsung Economic Research Institute CX Forum 游戏IP扩展正式啟动
2022
LG Electronics & LG H&H brand worldbuilding 30+ lectures at corporations and universities · Book published · Adjunct professor 咨询 business established
2021.11
MEJE Works Corp. founded Yeoksam-dong, Gangnam-gu, Seoul Startup · IP strategy studio launched

技術

AI技術

crew@meje ~ cat tech/ai-stack.yaml
┌───────────────────────────────────────────────────────────┐ │ MEJE AI技術 Stack │ ├───────────────────────────────────────────────────────────┤ │ │ │ AI Fandom Analytics │ AI Hyper-在地化 │ │ Real-time fandom analysis │ 40-language simultaneous │ │ Keyword cloud · Spread map │ Content localization │ │ │ │ ├──────────────────────────────┼────────────────────────────┤ │ AI Worldbuilding Engine │ AI Survey Generator │ │ 7-step worldview automation │ Real-time fan response │ │ Data→Wiki→Visual→World │ AI survey auto-gen/deploy │ │ │ │ └───────────────────────────────────────────────────────────┘

PATENT

AI基礎使用者活动即時分析系統

Patent Application 10-2024-0194262
SYSTEM FOR ANALYSING REAL-TIME
FANDOM ACTIVITY BASED ON AI

技術能力

AI Hyper-在地化 Pipeline

Supporting 40+ languages simultaneously
Content · Games · Fandom platforms
Global localization

团队

核心团队

crew@meje ~ who --core-team
"一支花费30年设计 如何在线上建立人际连結——从BBS時代到元宇宙"
CEO & Worldbuilding Strategist

Kim Dong-eun · 김동은

Former Head of HYBE's Worldview Library. General Director of BTS World development. 20+ years in game development at NHN Games, KTH, and more. Adjunct professor at Konkuk University & Sungkonghoe University. First-generation Korean TRPG community builder. 537 Brunch articles, 1 published book.

→ 查看CEO简介
技術长 · AI与游戏引擎

技術长

Former VP of R&D at Netmarble Monster. Former Director of AI Division at SmileGate Megaport. Top-tier engineering lead in gaming and AI.

艺术总監 · Visual & UX

艺术总監

Former UI/UX Team Lead for BTS World. Overseeing character design and visual art. Specialist in entertainment, fandom, gaming, and storytelling visuals.

策略长 · 商务与內容

策略长

Specialist in broadcasting, content, and entertainment industries. Overseeing business strategy and partnerships.

財务长 · 財务与运营

財务长

MBA, Hanyang University Graduate School of 事业. Former Finance Team Leader in the entertainment industry. Overseeing finance and operations.

使命

使命

我們的使命

"任何人都不应该感到孤独"

MEJE Works builds worldview-driven communities that connect and comfort people in the modern age. Drawing on 30 years of experience designing how humans form bonds and find solace online — from the BBS era to the metaverse — we are creating a world where entertainment transcends mere amusement and becomes a social-emotional safety net. A small act of caring for an idol character can restore the rhythm of a fractured daily life, and communication born within a fandom can expand into broader social connection — we dissolve isolation through the power of metaphorical worlds.

愿景

愿景

使命宣言

"The worldview of content must be designed."

Every great IP is built upon a solid worldview. MEJE Works approaches worldbuilding not through intuition, but through structure. Combining 20+ years of game development experience with K-POP worldview architecture expertise, we strategically design the point where IP meets fandom.

┌─────────────────────────────────────────────────┐ │ MEJE Worldbuilding Architecture │ ├─────────────────────────────────────────────────┤ │ │ │ L4 FANDOM │ 粉丝活动 · Community │ │ ├─────────────────────────────┤ │ L3 CONTENT │ Story · Character · Visual │ │ ├─────────────────────────────┤ │ L2 SYSTEM │ Rules · Timeline · Geography │ │ ├─────────────────────────────┤ │ L1 CORE │ IP Identity · Core Values │ │ │ └─────────────────────────────────────────────────┘

流程

Worldbuilding Content 流程

crew@meje ~ pipeline --worldbuilding --stages=7
01

IP術語百科

Worldview term definitions · Data structuring

→ 知識資產

02

Worldview Settings

宇宙設定 · 战役手冊

→ Lore Asset

03

角色设计

視覺系統·周邊设计

→ 周邊資產

04

粉丝活动

Interactive content · Daily routines

→ 全球內容

05

数据分析

預处理CSV · 視覺檢視

→ 洞察

06

Revenue Model Design

Digital goods · Ads · In-game currency

→ 商业模式转換

07

IP扩展

現场活动·時尚·跨媒體角色

→ 全球IP

Case Study

偶像角色粉丝活动

crew@meje ~ cat cases/idol-fandom-activity.log

进行中项目 — 2025

K-POP Idol Interactive Fandom Platform

A digital interactive fandom platform for a K-POP idol group.
Worldview-based daily content design (wake-up, meal, sleep routines)
maximized fan engagement and drove organic growth through non-paid marketing.

177.6% IP community post increase
41% 一次性→每日访问转換
26.39% 註冊→購买转換

STEP 1

音乐聽眾

興趣成长 · 粉丝流入

STEP 2

单推

Experience · Strengthened bond

STEP 3

Multi-Stan

粉丝群扩展 · 團結

STEP 4

Social Influencer

病毒传播·留存

Example: vanneeworld.com →

事业

事业领域

crew@meje ~ ls consulting/ --sort=category
>_

01

Worldbuilding Strategy 咨询

IP worldview design, 4-layer worldview architecture, transmedia expansion strategy. Custom worldbuilding for games, web novels, K-POP, and other genres.

Worldbuilding 跨媒體 4-Layer
//

02

K-Content 粉丝设计

K-POP idol worldview, fan activity design, fandom 2-minute engagement strategy. We create structures that let fans participate in the worldview.

K-POP Fandom 粉丝活动
AI

03

AI翻譯方法论

网路小說与网漫全球39國扩展。AI驱动的內容在地化与翻譯品質管理系統。

在地化 39種语言 QA
{ }

04

IP企劃与制作

Original IP development, worldview-based content planning, cross-media producing across games, film, and publishing.

IP Dev 制作 Cross-media
◆

05

Corporate 演讲s & 教育

30+ lectures at Samsung, LG, KAIST, HYBE, and more. Specialized training in worldbuilding strategy, fandom design, and game design theory.

演讲 Workshop 教育
ART

06

数字艺术

Digital art creation, IP visual strategy — we design the intersection of digital assets and worldbuilding.

数字艺术 視覺IP 创意

核心优势

What Sets MEJE Works Apart

crew@meje ~ diff --advantage meje vs others
01
Worldview strategy grounded in real-world experience
Hands-on expertise from the frontlines of K-POP IP — as Head of HYBE's Worldview Library and General Director of BTS World development
02
IP design through the lens of 20+ years of game development
Game planning and development experience since 1999. Structuring worldviews from the perspective of interactive media
03
A bridge between academia and industry
Adjunct professor at Konkuk University and Sungkonghoe University, 537 Brunch articles, published author
04
Content expansion methodology for the AI era
透过AI翻譯与在地化拓展至39國——设计科技与敘事的交匯点

合作夥伴

主要合作夥伴与客戶

合作信任

HYBE Samsung LG KAIST Netmarble Kakao Naver Krafton CJ ENM KOCCA SBA Konkuk Univ. Sungkonghoe Univ.

团队

核心团队

crew@meje ~ who --core-team
CEO & Worldbuilding Strategist

Kim Dong-eun · 김동은

Former Head of HYBE's Worldview Library. 20+ years of game development experience. Specialist in worldbuilding strategy consulting, IP planning, and K-content fandom design. Adjunct professor at Konkuk University & Sungkonghoe University. 537 Brunch articles, 1 published book.

→ 查看CEO简介

联络方式

Contact Us

Get in Touch

When you need a worldview strategy,
reach out to MEJE Works.

IP consulting, worldbuilding strategy, lecture requests, collaboration proposals —
all inquiries are welcome.

Contact@meje.kr → 0507-1420-1205