About MEJE WORKS

A Studio That Builds
Worlds

IP STRATEGY · K-CONTENTS · FANDOM DESIGN

MEJE Works is a worldbuilding-strategy-driven IP consulting studio.
Through global expansion of K-content, fandom system design, and transmedia storytelling,
we architect the language of IP and build the structure of worlds.

Overview

Company Overview

crew@meje ~ cat company.info
Company
MEJE Works Corp.  (주)메제웍스
Founded
November 2, 2021
CEO
Kim Dong-eun (김동은)
Business
Worldbuilding Strategy Consulting · IP Planning · K-Content Fandom Design · AI Translation Methodology
Address
Rm 503, Hapdong Bldg, 217 Yeoksam-ro, Gangnam-gu, Seoul, South Korea
Contact
Contact@meje.kr · 0507-1420-1205

History

Company History

crew@meje ~ git log --company --oneline
2025
Launch of idol IP fandom activity "Vannee World" Servicing 43 countries · 100-day season successfully operated · 41% DAU conversion K-POP fandom platform validated
2024
Gravity Worldview Library & Worldbook development Built worldview library system for the Ragnarok IP AI-based real-time user activity analysis system patent filed
2023
Gravity Ragnarok IP expanded worldview production Invited lecture at Samsung Economic Research Institute CX Forum Full-scale game IP expansion begins
2022
LG Electronics & LG H&H brand worldbuilding 30+ lectures at corporations and universities · Book published · Adjunct professor Consulting business established
2021.11
MEJE Works Corp. founded Yeoksam-dong, Gangnam-gu, Seoul Startup · IP strategy studio launched

Technology

AI Technology

crew@meje ~ cat tech/ai-stack.yaml
┌───────────────────────────────────────────────────────────┐ │ MEJE AI Technology Stack │ ├───────────────────────────────────────────────────────────┤ │ │ │ AI Fandom Analytics │ AI Hyper-Localization │ │ Real-time fandom analysis │ 40-language simultaneous │ │ Keyword cloud · Spread map │ Content localization │ │ │ │ ├──────────────────────────────┼────────────────────────────┤ │ AI Worldbuilding Engine │ AI Survey Generator │ │ 7-step worldview automation │ Real-time fan response │ │ Data→Wiki→Visual→World │ AI survey auto-gen/deploy │ │ │ │ └───────────────────────────────────────────────────────────┘

PATENT

AI-Based Real-Time User Activity Analysis System

Patent Application 10-2024-0194262
SYSTEM FOR ANALYSING REAL-TIME
FANDOM ACTIVITY BASED ON AI

CAPABILITY

AI Hyper-Localization Pipeline

Supporting 40+ languages simultaneously
Content · Games · Fandom platforms
Global localization

Team

Core Team

crew@meje ~ who --core-team
"A team of experts who have spent 30 years designing how people connect online — from the BBS era to the metaverse"
CEO & Worldbuilding Strategist

Kim Dong-eun · 김동은

Former Head of HYBE's Worldview Library. General Director of BTS World development. 20+ years in game development at NHN Games, KTH, and more. Adjunct professor at Konkuk University & Sungkonghoe University. First-generation Korean TRPG community builder. 537 Brunch articles, 1 published book.

→ View CEO Profile
CTO · AI & Game Engine

Chief Technology Officer

Former VP of R&D at Netmarble Monster. Former Director of AI Division at SmileGate Megaport. Top-tier engineering lead in gaming and AI.

Art Director · Visual & UX

Art Director

Former UI/UX Team Lead for BTS World. Overseeing character design and visual art. Specialist in entertainment, fandom, gaming, and storytelling visuals.

CSO · Business & Content

Chief Strategy Officer

Specialist in broadcasting, content, and entertainment industries. Overseeing business strategy and partnerships.

CFO · Finance & Operations

Chief Financial Officer

MBA, Hanyang University Graduate School of Business. Former Finance Team Leader in the entertainment industry. Overseeing finance and operations.

Mission

Mission

Our Mission

"No one should ever have to be alone"

MEJE Works builds worldview-driven communities that connect and comfort people in the modern age. Drawing on 30 years of experience designing how humans form bonds and find solace online — from the BBS era to the metaverse — we are creating a world where entertainment transcends mere amusement and becomes a social-emotional safety net. A small act of caring for an idol character can restore the rhythm of a fractured daily life, and communication born within a fandom can expand into broader social connection — we dissolve isolation through the power of metaphorical worlds.

Vision

Vision

Mission Statement

"The worldview of content must be designed."

Every great IP is built upon a solid worldview. MEJE Works approaches worldbuilding not through intuition, but through structure. Combining 20+ years of game development experience with K-POP worldview architecture expertise, we strategically design the point where IP meets fandom.

┌─────────────────────────────────────────────────┐ │ MEJE Worldbuilding Architecture │ ├─────────────────────────────────────────────────┤ │ │ │ L4 FANDOM │ Fan Activity · Community │ │ ├─────────────────────────────┤ │ L3 CONTENT │ Story · Character · Visual │ │ ├─────────────────────────────┤ │ L2 SYSTEM │ Rules · Timeline · Geography │ │ ├─────────────────────────────┤ │ L1 CORE │ IP Identity · Core Values │ │ │ └─────────────────────────────────────────────────┘

Process

Worldbuilding Content Process

crew@meje ~ pipeline --worldbuilding --stages=7
01

IP Terminology WIKI

Worldview term definitions · Data structuring

→ Knowledge Asset

02

Worldview Settings

Universe Settings · Campaign Book

→ Lore Asset

03

Character Design

Visual system · Merchandise design

→ Merchandise Asset

04

Fandom Activity

Interactive content · Daily routines

→ Global Content

05

Data Analytics

Preprocessed CSV · Visual View

→ Insights

06

Revenue Model Design

Digital goods · Ads · In-game currency

→ BM Conversion

07

IP Expansion

Live events · Fashion · Cross-media characters

→ Global IP

Case Study

Idol Character Fandom Activity

crew@meje ~ cat cases/idol-fandom-activity.log

Live Project — 2025

K-POP Idol Interactive Fandom Platform

A digital interactive fandom platform for a K-POP idol group.
Worldview-based daily content design (wake-up, meal, sleep routines)
maximized fan engagement and drove organic growth through non-paid marketing.

177.6% IP community post increase
41% One-time → daily visit conversion
26.39% Sign-up → purchase conversion

STEP 1

Music Listener

Growing interest · Fandom inflow

STEP 2

Single-Stan

Experience · Strengthened bond

STEP 3

Multi-Stan

Fan base expansion · Solidarity

STEP 4

Social Influencer

Viral · Retention

Example: vanneeworld.com →

Business

Business Areas

crew@meje ~ ls consulting/ --sort=category
>_

01

Worldbuilding Strategy Consulting

IP worldview design, 4-layer worldview architecture, transmedia expansion strategy. Custom worldbuilding for games, web novels, K-POP, and other genres.

Worldbuilding Transmedia 4-Layer
//

02

K-Content Fandom Design

K-POP idol worldview, fan activity design, fandom 2-minute engagement strategy. We create structures that let fans participate in the worldview.

K-POP Fandom Fan Activity
AI

03

AI Translation Methodology

Global expansion of web novels and webtoons to 39 countries. AI-driven content localization and translation quality management systems.

Localization 39 Languages QA
{ }

04

IP Planning & Producing

Original IP development, worldview-based content planning, cross-media producing across games, film, and publishing.

IP Dev Producing Cross-media
◆

05

Corporate Lectures & Education

30+ lectures at Samsung, LG, KAIST, HYBE, and more. Specialized training in worldbuilding strategy, fandom design, and game design theory.

Lecture Workshop Education
ART

06

Digital Art

Digital art creation, IP visual strategy — we design the intersection of digital assets and worldbuilding.

Digital Art Visual IP Creative

Differentiators

What Sets MEJE Works Apart

crew@meje ~ diff --advantage meje vs others
01
Worldview strategy grounded in real-world experience
Hands-on expertise from the frontlines of K-POP IP — as Head of HYBE's Worldview Library and General Director of BTS World development
02
IP design through the lens of 20+ years of game development
Game planning and development experience since 1999. Structuring worldviews from the perspective of interactive media
03
A bridge between academia and industry
Adjunct professor at Konkuk University and Sungkonghoe University, 537 Brunch articles, published author
04
Content expansion methodology for the AI era
Global expansion to 39 countries via AI translation and localization — designing the intersection of technology and narrative

Partners

Key Partners & Clients

Trusted By

HYBE Samsung LG KAIST Netmarble Kakao Naver Krafton CJ ENM KOCCA SBA Konkuk Univ. Sungkonghoe Univ.

Team

Core Team

crew@meje ~ who --core-team
CEO & Worldbuilding Strategist

Kim Dong-eun · 김동은

Former Head of HYBE's Worldview Library. 20+ years of game development experience. Specialist in worldbuilding strategy consulting, IP planning, and K-content fandom design. Adjunct professor at Konkuk University & Sungkonghoe University. 537 Brunch articles, 1 published book.

→ View CEO Profile

Contact

Contact Us

Get in Touch

When you need a worldview strategy,
reach out to MEJE Works.

IP consulting, worldbuilding strategy, lecture requests, collaboration proposals —
all inquiries are welcome.

Contact@meje.kr → 0507-1420-1205