CEO & Worldbuilding Strategist
Kim Dong-eun
김동은
CEO of MEJE Works, a studio that builds worlds.
IP Strategy · K-Content Planning · Fandom Systems · AI Translation Methodology
Designing the language of worldbuilding through the lens of a game developer since 1999.
Profile
Biography
Current Role
Previous — HYBE
Previous — Games
Academia
Heritage
Career
Career Timeline
Lectures & Media
Lectures · Publications · Appearances
Industry Lectures
- 2023.09 Samsung Economic Research Institute (SERI) CX Forum — Invited Lecture
- 2022.06 Dong-A Business Review (DBR) Mini Conference — Educational Lecture
- 2022.08 CMS International Content Marketing Summit — Speaker
- 2022.05 NCSOFT — Corporate Lecture
- 2021.12 LG Electronics BIG — Employee Lecture
- 2022 IGM MMPS — Corporate Worldbuilding Lecture
- 2022 BBQ — Metaverse Trends Employee Lecture
- 2022 Be My B — Lecture: Build Your Worldview
Academic Lectures
- 2022.09 KAIST Colloquium — Lecture
- 22–23 Yonsei University ISSU — Lecture on Metaverse Fandom
- 2022 Seoul Auction — Invited Lecture (2 sessions)
- 2022.08 Dongyang University — Spatial Design Faculty Lecture
- 2022 Konkuk University Graduate School — Cultural Content Association Year-End Lecture
- 2022 Konkuk University BK21 Research Group — Invited Special Lecture
- 2022 Kyung Hee University — Hotel & Tourism Graduate School Smart Technology Seminar
- 2022 Duksung Women's University — Art History Special Lecture: Metaverse Art
- 2022 Duksung Women's University — Game Studies Special Lecture: Game-Based Worldbuilding Design
Institutional · Art Lectures · Advisory
- 2022 KOCCA (Korea Creative Content Agency) — Metaverse Forum Committee Member & Moderator
- 2022.12 KISTEP (Korea Institute of S&T Evaluation and Planning) — Technology Lecture
- 2022.02 KOBACO — Korea Tourism PR Association Faculty Lecture
- 2022 Korea Tourism Organization — Marketing Project Review Committee Member
- 2022 Korea Culture & Tourism Research Institute — Interview
- 2023.04 Hanbit Calligraphy — Artists' Lecture
- 2022 Choi In-ah Bookstore — Book Talk Lecture
- 2021 Samilro Changgo Theater — Artists' Lecture: Games and Psychology
- 2021 Incheon Foundation for Arts & Culture — Artists' Lecture
Industry Advisory · Consulting
- 2025 K-POP Agency — Idol IP Fandom Activity Platform
- 2024 Gravity — Ragnarok Worldbuilding Library & World Book
- 2023 Gravity — Ragnarok IP Expanded Worldbuilding
- 2022 LG Electronics — Metaverse Museum Advisory, Planning & Spatial Design
- 2022 LG Electronics — Web 3.0 Customer Value Business Opportunity Report
- 2022 LG Electronics — Gaming Monitor Customer Event Strategy
- 2022 LG Household & Health Care Skin Research Lab — Skin MBTI Content Advisory
- 2022 P Nation — Character-Based Worldbuilding Consulting
- 2022 Korean Research — New Metaverse Planning Advisory
Publications · Columns · Broadcasts
- 2022.02 Published book "The Wise NFT Investor" (현명한 NFT투자자) — Selected as Kyobo Bookstore's Book of the Month
- Ongoing Brunch 537+ articles — Worldbuilding, IP, Fandom, Game Design
- 2021.03 Dong-A Business Review Special Report — Sub-Character Communities
- 2021.12 Dong-A Business Review Special Report — Fandom Worldbuilding
- 2022.03 Cheil Worldwide Magazine — How Metaverse Worldbuilding Is Made
- 2022.06 POSTECH Convergence Webzine X — Featured as Emerging Writer
- 2023.07 POSTECH Convergence Webzine X — AI and Jobs
- 2022.03 MKTV Kim Mi-kyung's Level Up YouTube — Interview (3 episodes)
- 2022.05 MoneyMap · Woongdal Bookstore TV · Dalant Investment TV · IGM YouTube — Interviews
- 2021.12 Money Today · TTimes — Interviews (6 articles)
- 2022 Daum InterBiz — Why the Entertainment Industry Is Building Worldviews
- 2022 Webzine High Resolution — Why IP Matters in the Metaverse
- 2022 K-POP GENERATION Documentary Ep.4 — Worldbuilding Advisory & Interview
Art Activities
- 2022 Selected as one of 30 Artists at the World Knowledge Forum
- 2022 Seoul Design Foundation DDP — Established Artist Invitational Exhibition
- 2022 E-Ham Gallery — "Maison de Noel" Exhibition in Paris, France
- 2022 Lee Yoon Art — Exhibition Participation
- 2022 WeSA — Art Advisory
Expertise
Areas of Expertise
Worldbuilding Strategy
Built worldviews for 6 HYBE groups; developed Gravity's Ragnarok World Book. Designed a 7-step procedural worldbuilding process and 4-layer architecture
K-Content Planning
Led BTS World development; planned and operated idol IP fandom activity platforms. Achieved 41% DAU conversion and 33.5% paid conversion. Global service across 43 countries
AI Translation Methodology
Supports 40+ languages simultaneously via AI Hyper-Localization pipeline. Experience in global expansion of web novels and webtoons across 39 countries with translation quality management systems
Game Design
20 years of MMORPG experience at NHN Games, KTH, and more. Adjunct professor at Konkuk Univ. and Sungkonghoe Univ. (Game Design Theory). Korea's 1st-generation TRPG community builder from the PC communication era
Digital Art
Digital art creation, visual IP strategy, worldbuilding-based art direction
Corporate Lectures & Consulting
30+ lectures at Samsung, LG, KAIST, HYBE, Netmarble, Krafton, and more. Conducted brand and game IP worldbuilding consulting for LG Electronics, Gravity, and others
Links