A Studio That Builds Worlds
$ IP Strategy · K-Contents · Fandom Design · AI
// what_we_do
We design worldviews for content IPs, create characters,
and build experiences where fandoms come alive.
Worldview library design, character persona development, IP licensing structure consulting
Worldview-based IP expansion producing for games, webtoons, web novels, and broadcast content
K-POP idol fandom activity platform development and real-time fandom analytics
AI fandom analytics engine, AI hyper-localization, AI worldbuilding engine
// projects
Idol Fandom Activity Platform
K-POP idol group IP-based fandom activity platform. Served 43 countries, 100-day season operation, 41% DAU conversion rate.
vanneeworld.com ↗Casual Tycoon Game
Parrot character IP-based hospital management simulation. First game title in the original IP universe 'Perotia'.
Google Play ↗Story-driven Tycoon Game
Korean traditional ghost-themed restaurant management game. Webtoon and web novel IP expansion in progress.
// metrics
// about
MEJE Works is an IP strategy studio founded in 2021, specializing in worldbuilding.
Led by gaming, entertainment, and AI experts from BTS World, HYBE Worldview, and Netmarble R&D.
We build the worlds of content.
"No one should ever have to be alone." —
We foster communities through worldbuilding, connecting and comforting people.