A Studio That Builds Worlds
$ IP Strategy · K-Contents · Fandom Design · AI
> Worldview · Characters · 100 Scenarios → 100-Day Fandom Activity
// what_we_do
We design worldview for content IPs, create characters,
and craft experiences where fandom lives and breathes.
Worldview library design, character persona development, IP licensing structure consulting
Worldview-based IP expansion producing for games, webtoons, web novels, and broadcast content
K-POP idol fandom activity platform development and real-time fandom analytics
AI fandom analytics engine, AI hyper-localization, AI worldview builder
// projects
Idol Fandom Activity Platform
K-POP idol group IP-based fandom activity platform. Service in 43 countries, 100-day season operation, 41% DAU conversion.
vanneeworld.com ↗Casual Tycoon Game
Parrot character IP-based hospital management simulation. The first game title from our self IP world "Perotia".
Google Play ↗ App Store ↗Mobile Simulation Tycoon · Parrot Trilogy #2
The second title of the Parrot trilogy. Large mart construction and management simulation. Launching May.
See more →Story-driven Tycoon Game
Restaurant management game based on Korean traditional ghost worldview. Webtoon · web novel IP expansion in preparation.
Original IP · TRPG · 3rd Edition
In-house cyberpunk TRPG system. Online 3rd Edition published. Core Rulebook · World Book scheduled for H1 publication.
Online Rulebook ↗ Publication schedule →// metrics
// process · B2B Worldview IP Production
Five processes driving MEJE Works' B2B worldview IP production.
Materials from crawling and monitoring are organized into worldview IP, then flow into content.
Seoyeongak · 6 Steps
Foreign source → 35 translation/adaptation assets. Pride and Prejudice as case.
• 02 / INPUTCharacter · 12 Steps
Seed → full character build + five-media output.
• 03 / SORTINGLibrarying · 4 Stages
Scattered → Obsidian Vault, 1,500 entries. Single source of truth.
• 04 / OUTPUTLOREBOOK · 6 Phases
Vault → B5 hardcover ~450 pp + web edition.
• 05 / OUTPUTStorytelling 100 · 7 Stages
Vault + characters → 100 everyday-cross-section stories.
// knowledge
External publications on Brunch Book, Naver Premium, and magazines.
Over 30 published articles on AI, IP strategy, and original creation.
AI translation practice guide, AICBOK (Dev team lead in the AI era), AI content diversity.
View →The art of holding 2 minutes of fandom, Metaverse worldview magazine, Game planning magazine.
View →FEWK cyberpunk 102 short stories, MEJE Works experimental story magazine.
View →// about
MEJE Works is a worldview IP production and operation studio founded in 2021.
Using worldview, characters, and 100 scenarios as input assets,
we run 100-day fandom activity together with our clients.
Game, entertainment, and AI experts — from BTS World development lead,
HYBE Worldview Library Part Lead, and Netmarble R&D — build the content world.
"No one should be lonely" —
We build community through worldview, connecting and comforting people.