CEO與世界觀策略師
Kim Dong-eun
김동은
CEO of MEJE Works, a studio that builds worlds.
IP Strategy · K-Content企劃 · Fandom Systems · AI翻譯方法論
Designing the language of worldbuilding through the lens of a game developer since 1999.
個人檔案
個人簡介
現任職務
Previous — HYBE
前職——遊戲
學界
傳承
經歷
經歷年表
演講與媒體
Lectures · Publications · Appearances
業界演講
- 2023.09 Samsung Economic Research Institute (SERI) CX Forum — Invited Lecture
- 2022.06 Dong-A Business Review (DBR) Mini Conference — Educational Lecture
- 2022.08 CMS International Content Marketing Summit — Speaker
- 2022.05 NCSOFT — Corporate Lecture
- 2021.12 LG電子BIG——員工演講
- 2022 IGM MMPS — Corporate 世界觀建構 Lecture
- 2022 BBQ — Metaverse Trends Employee Lecture
- 2022 Be My B — Lecture: Build Your Worldview
學界演講
- 2022.09 KAIST Colloquium — Lecture
- 22–23 延世大學ISSU——元宇宙粉絲演講
- 2022 首爾拍賣——邀請演講(2場)
- 2022.08 東洋大學——空間設計教授會演講
- 2022 建國大學研究所——文化內容學會年終演講
- 2022 建國大學BK21教育研究團——邀請特講
- 2022 慶熙大學——飯店觀光研究所智慧科技研討會
- 2022 德成女大——美術史特講：元宇宙藝術
- 2022 德成女大——遊戲學科特講：遊戲世界觀設計
機構·藝術演講·顧問
- 2022 KOCCA (Korea Creative Content Agency) — Metaverse Forum Committee Member & Moderator
- 2022.12 KISTEP (Korea Institute of S&T Evaluation and Planning) — Technology Lecture
- 2022.02 KOBACO — Korea Tourism PR Association Faculty Lecture
- 2022 韓國觀光公社——行銷事業評審委員
- 2022 韓國文化觀光研究院——採訪
- 2023.04 韓光書法——藝術家演講
- 2022 崔仁雅書店——讀書會演講
- 2021 三一路倉庫劇場——藝術家演講：遊戲與心理學
- 2021 Incheon Foundation for Arts & Culture — Artists' Lecture
業界顧問·諮詢
- 2025 K-POP Agency — Idol IP Fandom Activity Platform
- 2024 Gravity — Ragnarok 世界觀建構 Library & World Book
- 2023 Gravity — Ragnarok IP Expanded 世界觀建構
- 2022 LG電子——元宇宙博物館顧問、企劃與空間設計
- 2022 LG電子——Web 3.0客戶價值商機報告
- 2022 LG電子——電競螢幕客戶活動策略
- 2022 LG生活健康皮膚研究所——皮膚MBTI內容顧問
- 2022 P Nation——角色基礎世界觀諮詢
- 2022 韓國調研——新元宇宙企劃顧問
著作·專欄·媒體
- 2022.02 出版著作《現明的NFT投資者》——教保文庫每月之書
- Ongoing Brunch 537+ articles — 世界觀建構, IP, Fandom, 遊戲設計
- 2021.03 東亞商業評論特別報告——副角色社群
- 2021.12 東亞商業評論特別報告——粉絲世界觀
- 2022.03 Cheil Worldwide Magazine — How Metaverse 世界觀建構 Is Made
- 2022.06 POSTECH Convergence Webzine X — Featured as Emerging Writer
- 2023.07 POSTECH Convergence Webzine X — AI and Jobs
- 2022.03 MKTV Kim Mi-kyung's Level Up YouTube — Interview (3 episodes)
- 2022.05 MoneyMap · Woongdal Bookstore TV · Dalant Investment TV · IGM YouTube — Interviews
- 2021.12 Money Today·TTimes——採訪(6篇)
- 2022 Daum InterBiz — Why the Entertainment Industry Is Building Worldviews
- 2022 網路雜誌高解析度——元宇宙中IP為何重要
- 2022 K-POP GENERATION紀錄片Ep.4——世界觀顧問與採訪
藝術活動
- 2022 Selected as one of 30 Artists at the World Knowledge Forum
- 2022 Seoul Design Foundation DDP — Established Artist Invitational Exhibition
- 2022 E-Ham Gallery — "Maison de Noel" Exhibition in Paris, France
- 2022 李潤藝術——展覽參展
- 2022 WeSA — Art Advisory
專業領域
專業領域
世界觀策略
Built worldviews for 6 HYBE groups; developed Gravity's Ragnarok World Book. Designed a 7-step procedural worldbuilding process and 4-layer architecture
K-Content企劃
Led BTS World development; planned and operated idol IP fandom activity platforms. Achieved 41% DAU conversion and 33.5% paid conversion. Global service across 43 countries
AI翻譯方法論
Supports 40+ languages simultaneously via AI Hyper-Localization pipeline. Experience in global expansion of web novels and webtoons across 39 countries with translation quality management systems
遊戲設計
20 years of MMORPG experience at NHN Games, KTH, and more. Adjunct professor at Konkuk Univ. and Sungkonghoe Univ. (遊戲設計 Theory). Korea's 1st-generation TRPG community builder from the PC communication era
Digital Art
Digital art creation, visual IP strategy, worldbuilding-based art direction
Corporate Lectures & Consulting
30+ lectures at Samsung, LG, KAIST, HYBE, Netmarble, Krafton, and more. Conducted brand and game IP worldbuilding consulting for LG Electronics, Gravity, and others
Links