CEO与世界观策略師

Kim Dong-eun

김동은

CEO of MEJE Works, a studio that builds worlds.
IP Strategy · K-Content企劃 · Fandom Systems · AI翻譯方法论
Designing the language of worldbuilding through the lens of a game developer since 1999.

20+ IP经验年數
30+ 演讲
10+ 咨询
537 文章
世界观建构 K-POP IP 粉丝策略 Digital Art 跨媒體 AI翻譯

個人檔案

個人简介

crew@meje ~ whoami --full

現任職务

MEJE Works 代表 Corp. 世界观建构 IP Strategist · Digital Artist

Previous — HYBE

Head of 世界观建构 Library, HYBE Director of BTS World Development

前職——游戏

NHN Games · KTH Game developer with 20+ years of experience since 1999

學界

前建國大學·聖公會大學兼任教授 Lectured on 游戏设计 Theory

传承

Korea's 1st-generation TRPG pioneer — Founded RPG clubs on Hitel and Chollian (early Korean online communities)

经历

经历年表

crew@meje ~ git log --career --oneline
2021–
MEJE Works 代表 Corp. 世界观建构 strategy consulting, IP planning, K-content fandom design 创立·独立
2018–21
HYBE Head of 世界观建构 Library · Director of BTS World Development K-POP世界观架构
2010s
NHN Games · KTH Game planning and development 线上游戏制作
1999–
从游戏开发者起步的職业生涯 Founded RPG clubs on Hitel and Chollian (Sword & Magic Club) Korea's 1st-generation TRPG

演讲与媒體

Lectures · Publications · Appearances

crew@meje ~ git log --lectures --all

业界演讲

  • 2023.09 Samsung Economic Research Institute (SERI) CX Forum — Invited Lecture
  • 2022.06 Dong-A Business Review (DBR) Mini Conference — Educational Lecture
  • 2022.08 CMS International Content Marketing Summit — Speaker
  • 2022.05 NCSOFT — Corporate Lecture
  • 2021.12 LG電子BIG——员工演讲
  • 2022 IGM MMPS — Corporate 世界观建构 Lecture
  • 2022 BBQ — Metaverse Trends Employee Lecture
  • 2022 Be My B — Lecture: Build Your Worldview

學界演讲

  • 2022.09 KAIST Colloquium — Lecture
  • 22–23 延世大學ISSU——元宇宙粉丝演讲
  • 2022 首尔拍卖——邀請演讲(2场)
  • 2022.08 东洋大學——空間设计教授會演讲
  • 2022 建國大學研究所——文化內容學會年終演讲
  • 2022 建國大學BK21教育研究團——邀請特讲
  • 2022 慶熙大學——飯店观光研究所智慧科技研討會
  • 2022 德成女大——美術史特讲:元宇宙艺术
  • 2022 德成女大——游戏學科特讲:游戏世界观设计

機构·艺术演讲·顧问

  • 2022 KOCCA (Korea Creative Content Agency) — Metaverse Forum Committee Member & Moderator
  • 2022.12 KISTEP (Korea Institute of S&T Evaluation and Planning) — Technology Lecture
  • 2022.02 KOBACO — Korea Tourism PR Association Faculty Lecture
  • 2022 韩國观光公社——行銷事业評审委员
  • 2022 韩國文化观光研究院——採访
  • 2023.04 韩光书法——艺术家演讲
  • 2022 崔仁雅书店——读书會演讲
  • 2021 三一路倉庫剧场——艺术家演讲:游戏与心理學
  • 2021 Incheon Foundation for Arts & Culture — Artists' Lecture

业界顧问·咨询

  • 2025 K-POP Agency — Idol IP Fandom Activity Platform
  • 2024 Gravity — Ragnarok 世界观建构 Library & World Book
  • 2023 Gravity — Ragnarok IP Expanded 世界观建构
  • 2022 LG電子——元宇宙博物馆顧问、企劃与空間设计
  • 2022 LG電子——Web 3.0客戶價值商機報告
  • 2022 LG電子——電競螢幕客戶活动策略
  • 2022 LG生活健康皮膚研究所——皮膚MBTI內容顧问
  • 2022 P Nation——角色基礎世界观咨询
  • 2022 韩國調研——新元宇宙企劃顧问

著作·专栏·媒體

  • 2022.02 出版著作《現明的NFT投資者》——教保文庫每月之书
  • Ongoing Brunch 537+ articles — 世界观建构, IP, Fandom, 游戏设计
  • 2021.03 东亞商业評论特別報告——副角色社群
  • 2021.12 东亞商业評论特別報告——粉丝世界观
  • 2022.03 Cheil Worldwide Magazine — How Metaverse 世界观建构 Is Made
  • 2022.06 POSTECH Convergence Webzine X — Featured as Emerging Writer
  • 2023.07 POSTECH Convergence Webzine X — AI and Jobs
  • 2022.03 MKTV Kim Mi-kyung's Level Up YouTube — Interview (3 episodes)
  • 2022.05 MoneyMap · Woongdal Bookstore TV · Dalant Investment TV · IGM YouTube — Interviews
  • 2021.12 Money Today·TTimes——採访(6篇)
  • 2022 Daum InterBiz — Why the Entertainment Industry Is Building Worldviews
  • 2022 网路杂志高解析度——元宇宙中IP為何重要
  • 2022 K-POP GENERATION紀录片Ep.4——世界观顧问与採访

艺术活动

  • 2022 Selected as one of 30 Artists at the World Knowledge Forum
  • 2022 Seoul Design Foundation DDP — Established Artist Invitational Exhibition
  • 2022 E-Ham Gallery — "Maison de Noel" Exhibition in Paris, France
  • 2022 李潤艺术——展览參展
  • 2022 WeSA — Art Advisory

专业领域

专业领域

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世界观策略

Built worldviews for 6 HYBE groups; developed Gravity's Ragnarok World Book. Designed a 7-step procedural worldbuilding process and 4-layer architecture

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K-Content企劃

Led BTS World development; planned and operated idol IP fandom activity platforms. Achieved 41% DAU conversion and 33.5% paid conversion. Global service across 43 countries

AI

AI翻譯方法论

Supports 40+ languages simultaneously via AI Hyper-Localization pipeline. Experience in global expansion of web novels and webtoons across 39 countries with translation quality management systems

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游戏设计

20 years of MMORPG experience at NHN Games, KTH, and more. Adjunct professor at Konkuk Univ. and Sungkonghoe Univ. (游戏设计 Theory). Korea's 1st-generation TRPG community builder from the PC communication era

ART

Digital Art

Digital art creation, visual IP strategy, worldbuilding-based art direction

BIZ

Corporate Lectures & Consulting

30+ lectures at Samsung, LG, KAIST, HYBE, Netmarble, Krafton, and more. Conducted brand and game IP worldbuilding consulting for LG Electronics, Gravity, and others